Gravox, Fountain added to Kraft's pantry

US food conglomerate Kraft Heinz has bought well-known gravy, condiments and dessert brands Gravox, Fountain and Foster Clark's.

Heinz ketchup

Classic food brands Fountain, Gravox and Foster Clark's have been sold to US food giant Kraft Heinz. (AAP)

Tomato sauce brand Fountain and gravy label Gravox are among a suite of brands sold to US food giant Kraft Heinz in a $A290 million deal.

The Australian and New Zealand brands are part of the Cerebos food and instant coffee business, which was offloaded to Kraft by Japan's Suntory Group, along with Asian Home Gourmet Singapore.

The sale of Cerebos - whose brands also include Saxa, Gregg's and Bisto - is expected to be completed in early 2018, subject to regulatory approvals.

Suntory will retain the Cerebos Fresh Coffee business in Australia and New Zealand, which includes specialty coffee roaster Toby's Estate.

The group said food and instant coffee are not core categories for Suntory and would benefit from being part of the Kraft Heinz group.

The Kraft Heinz Company, the fifth-largest food and beverage company in the world, owns high profile food brands Heinz, Kraft, Wattie's, Eta and Golden Circle.

Kraft Heinz owned classic Australian spread Vegemite until 2012 when Mondelez International was formed from a split from Kraft.

Mondelez sold Vegemite and Kraft peanut butter and sliced cheese to Australian dairy company Bega Cheese in January this year.


Share

2 min read

Published

Source: AAP



Share this with family and friends


Get SBS News daily and direct to your Inbox

Sign up now for the latest news from Australia and around the world direct to your inbox.

By subscribing, you agree to SBS’s terms of service and privacy policy including receiving email updates from SBS.

Download our apps
SBS News
SBS Audio
SBS On Demand

Listen to our podcasts
An overview of the day's top stories from SBS News
Interviews and feature reports from SBS News
Your daily ten minute finance and business news wrap with SBS Finance Editor Ricardo Gonçalves.
A daily five minute news wrap for English learners and people with disability
Get the latest with our News podcasts on your favourite podcast apps.

Watch on SBS
SBS World News

SBS World News

Take a global view with Australia's most comprehensive world news service
Watch the latest news videos from Australia and across the world