H&M's first Australian store is just weeks away, and the European chain is already titillating local fashionistas with an exclusive range.
The Swedish retail giant has confirmed its flagship store in Melbourne's historic GPO building will open its doors on Saturday, April 5.
As part of its launch down under, H&M will release an exclusive Australian collection available only at its GPO address.
A preview of the collection has been attracting the fashion conscious to a H&M pop-up in Federation Square.
The new Melbourne shopfront takes up 5000 square metres and is one of the chain's largest in the world.
H&M signed Australian supermodel Miranda Kerr as its brand ambassador earlier this year.
