Australian headphones startup Nura wants to perfect your music listening experience.
The company - which was co-founded by Kyle Slater, Dragan Petrovic and Luke Campbell in April 2015 - says its adaptive headphones automatically measure a user's hearing and perfectly adapt music to suit the individual.
"The headphones themselves are extremely unique, they're unlike any headphone that you can buy at the moment and that's because they have the ability to learn how you hear and then adapt to your unique hearing," Mr Slater said.
"What this means is that it results in a dramatic improvement in the richness and the detail of the music that you hear," Mr Slater, who is also the chief executive, told AAP on Monday.
The Melbourne-based startup has raised $1.2 million for its headphones on crowd-funding site Kickstarter from musicians and music lovers around the world so far, Mr Slater said.
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The bulk of the money raised will go towards the manufacturing of the headphones, which will be delivered to backers in April, 2017, for nearly half the recommended retail price, Mr Slater said.
A pair of Nura headphones will set members of the public back about $US399 ($A535.75), Mr Slater said.
Nura's headphones use locally developed, patented technology that measures soundwave movement in the ear to build a profile of a person's hearing capabilities and adapts music playback accordingly.
Nura faces stiff competition in a crowded headphone market, with the premium end dominated by brands BOSE and Sennheiser.
Chris Player, a journalist at Good Gear Guide, said the headphones are based on unique technology but "quite expensive".
He also said response to the design of the headphones - which feature an in-ear bud inside an over-ear cup - would be important.
"Whether they really take off and become a mainstay in the headphone world is really dependent on whether the in-ear and over-ear design appeals to a lot of people, and we won't see that until it hits the market," Mr Player said.
Mr Slater said changes in music consumption habits were driving changes in consumer product demand.
"People are listening to music more and more, and because of streaming and smartphones, they're expecting better quality and they're expecting better quality on the go," he said.
"As a result, there has been a massive increase in the sale of headphones."
The public will be able to get their hands on a pair of Nura's headphones from its website from around June next year.
"Beyond that we expect to than look for partners to distribute through retail," he said.
Nura's team has experience across engineering, acoustics, biology, hearing science and product deliver.
Mr Slater holds a PhD in physio-acoustics, Mr Petrovic a PhD in electrical engineering and Mr Campbell holds a PhD in hearing science.
Less than one per cent of Kickstarter projects globally reach $US1 million, and Nura is on track to become one of them.
