Marketing guru Russel Howcroft will join the second season of Network Ten's reality cooking series Recipe To Riches as a judge and mentor.
Howcroft, who is executive general manager at Ten, will become the third expert on the show alongside Carman's Fine Foods owner Carolyn Creswell and chef Darren Robertson.
Howcroft is best known as a panellist on ABC's The Gruen Transfer, Gruen Nation and Gruen Planet.
His appointment comes after advertising expert David Nobay confirmed earlier this month he wouldn't be returning as a judge for season two of the series, which follows cooks from around Australia as they compete to have their recipe become a brand product in supermarkets.
High-profile agency boss Todd Sampson, a fellow panellist of Howcroft on the Gruen series, quickly ruled himself out as Nobay's replacement.
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The second season of Recipe To Riches will screen later this year.
