Russian-based striker Moussa Doumbia missed a first half sitter and struck the crossbar in the second half as the hosts, already out of contention for a place at next year's finals, came close to their first win of the campaign.
The Ivorians, who lost several key players to injury on the eve of the game, moved to eight points from five matches, two more than Morocco who play on Saturday at home to Gabon.
Should the Moroccans win, they will go top by a point and set up a potentially dramatic conclusion to the group next month when they travel to the Ivory Coast for their last match.
The Ivorians have been to the last three World Cup finals but turned in a listless showing on Friday.
(Reporting by Mark Gleeson in Cape Town; Editing by Christian Radnedge)