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Kanye West to open pop-up fashion stores

Australian venues will be among 21 places around the world where rapper and fashion designer Kanye West is opening pop-up stores to sell his wares.

Rapper and fashion designer Kanye West is going global, opening pop-up stores this weekend in 21 venues, including Australia, to sell his "Life of Pablo" merchandise.

West, 39, announced the move on Twitter on Wednesday with a map of the stores that will be located in cities in the United States, England, Germany, South Africa, Singapore and Australia.

He gave no details but Vogue said the stores would be open for three days only and that the exact location would be announced 24 hours in advance on the musician's website.

West, currently on a US tour promoting his "The Life of Pablo" album, has become a sought-after fashion designer, launching his latest collection of casual wear at New York's Madison Square Garden in February.

Prices for West's Yeezy line of sneakers have fetched 10 times their sticker price, with some pairs fetching more than $US4,000 ($A5,225) in the re-sale market.

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A New York pop-up store in March for the Pablo merchandise had shoppers lining up for hours to get a piece of the clothing.

Vogue said each city getting the pop-up stores this weekend will have its name spelled out on t-shirts and hoodies in gothic script in bold shades.


2 min read

Published

Source: AAP



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