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KFC's fried chicken ad 'racist', say Americans

An Australian KFC advert featuring West Indies cricket fans has been blasted as racist in the US, with critics saying it perpetuates stereotypes.

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In the advert a white cricket fan tells viewers it is "too easy" to calm an unruly mob of Windies fans by sharing a bucket of fried chicken with them.

The advert, which was posted on YouTube, attracted over 2,700 comments in three weeks with outraged critics who say that KFC is perpetuating a stereotype that African Americans eat a lot of fried chicken.

Bloggers and radio presenters have slammed the clip as racist.

However, KFC have defended the ad, saying it was not intended for the US where "a culturally based stereotype exists".

The criticism comes two months after the Nine Network's Hey Hey It's Saturday show generated international outrage for depicting dancing "blackfaces" in a skit about Michael Jackson.


1 min read

Published

Updated

Source: AAP, SBS


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