Online retailer Kogan has been slapped with a $32,400 fine from the consumer watchdog after hiking the price of three computer monitors before a Father's Day sale.
Customers were offered a 20 per cent discount if they bought the Kogan and Asus-branded monitors over a five-day period in late August.
But Kogan increased the prices before or at the start of the promotion, meaning customers only received a nine per cent discount, the Australian Competition and Consumer Commission says.
Once the sale period ended, Kogan reversed the price of the monitors back to their original prices.
"It is simply unacceptable for businesses to raise prices before applying a discount in order to give consumers the misleading impression that they are obtaining a larger percentage discount than is actually the case," ACCC acting chair Michael Schaper said in a statement on Monday.
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Kogan has paid the fine.
