Chaos in the Liberal Party and new leader Scott Morrison's voting record will be central to a new negative ad campaign unveiled by the opposition.
Labor on Monday launched the online campaign that claims the new prime minister "has done plenty" by voting multiple times against the banking royal commission and for cuts to hospital funding.
"He's spent every waking hour trying to give the banks a $17 billion tax cut," one online advertisement claims.
Digital still image ads feature the prime minister, his two predecessors and rival Peter Dutton under the line "Same Liberals. Same Chaos".
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Labor deputy leader Tanya Plibersek said Mr Morrison was as out of touch as Malcolm Turnbull and was "only interested" in giving to the top end of town.
"Scott Morrison wouldn't know a fair go if he tripped over it," she said in a statement on Monday.
"He's only interested in giving the top end of town a go."
Flinders University politics lecturer Rob Manwaring says Mr Morrison's voting record solidly fits the pattern of "economically liberal and socially conservative".
As treasurer, the member for Cook raised the Medicare levy to cover NDIS spending and introduced a $1.6 billion package for aged care.
He also slapped a levy on the five major banks that's expected to net $1.5 to $1.6 billion per annum.
"(The levy was) a remarkable manoeuvre from a centre-right politician, done in part in a failed effort to stave off the royal commission," Dr Manwaring told the Conversation on Friday.
