Liverpool are one of the most popular international football clubs in China, with more than 1.7 million followers on Chinese social media website Weibo, JD.com said in a statement.
"With English football gaining steam in China, we are thrilled to welcome Liverpool FC to JD.com and look forward to working together to bring high-quality authentic club merchandise to fans," JD Worldwide's general manager Tony Qiu said.
JD.com is Alibaba Group Holding Ltd's main rival in online shopping in China. It reported a 47 percent rise in first-quarter revenue on Monday.
"Our millions of Reds fans in China are extremely passionate and committed, and we are delighted that they now have quick and convenient access to a wide range of Liverpool FC merchandise on JD.com," said Billy Hogan, Liverpool's chief commercial officer.
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The club's store on JD.com can be found at liverpoolfc.jd.hk
(Reporting by Ian Rodricks in Bengaluru; Editing by Catherine Evans)
