Dustin Martin is in huge demand - at Richmond, North Melbourne, the media and among AFL punters.
TAB have announced the Tigers midfielder is their shortest-priced Brownlow Medal favourite.
Martin's outstanding season has firmed his price to $1.12, better than the $1.16 that the betting agency offered last season for Patrick Dangerfield.
There is also speculation that Martin could top the record 35 votes that the Geelong star polled to win last year's medal.
Dangerfield and Essendon onballer Zach Merrett are ineligible this season because of suspension, adding to Martin's Brownlow favouritism.
The three players who had the shortest prices in TAB's Brownlow betting have won the medal - Dangerfield, Fremantle star Nathan Fyfe the year before and Hawthorn's Shane Crawford in 1999.
Martin is in New Zealand, visiting his father to discuss where he plays beyond this season.
It is a massive decision, given North and the Tigers have put monster seven-year offers in front of him.
The speculation is that the Kangaroos are offering Martin a total of $2.8 million more than Richmond.
But the Tigers have pitched their case well and are focusing on what they can offer Martin to help set him up beyond his playing career.
Martin becomes a restricted free agent at the end of this season.
That means Richmond can match North's offer, but that is considered unlikely because of what it would do to their salary cap.
Martin is a certainty to make the All-Australian team and he is set to return to Melbourne for Wednesday night's function.
The Tigers will open their finals campaign on Friday week against Geelong at the MCG.
