McCartney launches audio mojis for Skype

Former Beatle Paul McCartney has written music for a range of "Love Mojis" in partnership with technology giant Skype for Valentine's Day.

Paul McCartney has expanded his repertoire by composing music for a range of moving emoticons known as mojis.

The former Beatle has written music for a range of "Love Mojis" in partnership with technology giant Skype for Valentine's Day.

Mojis differ from emoticons or emojis as they are clips that "move" or have animation effects whereas the latter are static animated icons.

Talking about creating the set of 10 mojis, McCartney said it "turned out to be a great laugh at the same time as challenging".

He explained: "You suddenly realise you've got to compress a musical interpretation of an expression into less than five seconds.

"It was like doing a huge crossword puzzle and coming up with all these solutions. And at the same time it was musical so it was great practice for me in the studio."

The set contains a banana, an octopus, a cupid shooting his arrow, a turtle hugging himself and other cute characters.

Skype's corporate vice-president Gurdeep Pall said: "As one of the most iconic artists of all time, Paul McCartney is known for expressing his passion through music.

"When it comes to composing love songs there is no other artist in the world who has a better track record. Paul's music has touched the hearts of millions of people all over the world."


Share
2 min read

Published

Updated

Source: AAP


Share this with family and friends


Get SBS News daily and direct to your Inbox

Sign up now for the latest news from Australia and around the world direct to your inbox.

By subscribing, you agree to SBS’s terms of service and privacy policy including receiving email updates from SBS.

Download our apps
SBS News
SBS Audio
SBS On Demand

Listen to our podcasts
An overview of the day's top stories from SBS News
Interviews and feature reports from SBS News
Your daily ten minute finance and business news wrap with SBS Finance Editor Ricardo Gonçalves.
A daily five minute news wrap for English learners and people with disability
Get the latest with our News podcasts on your favourite podcast apps.

Watch on SBS
SBS World News

SBS World News

Take a global view with Australia's most comprehensive world news service
Watch the latest news videos from Australia and across the world