Spray paint cans, Phar Lap and frappacino-sipping hipsters all feature in the first Melbourne edition of Monopoly.
The city's obsession with sport has been reflected in the local version of the property tycoon board game, with the MCG replacing Mayfair in the most expensive square.
Federation Square is its blue counterpart, while the board begins with Hardware Lane, Hosier Lane and Flinders Street railway station.
Melbourne's Monopoly is the first regional edition of the game to have custom tokens, allowing players to traverse the board as a spray can, coffee cup, a Sherrin football, an open book, Phar Lap or a City Circle tram.
Board designers have been liberal with the city's limits by allowing the Great Ocean Road and Bells Beach a place each on the board.
News that makes sense
Your trusted source for staying up-to-date with the world around you. Get free daily news updates and analysis, straight to your inbox.
"I hope families have very amicable fights over what should be on the board and what is on the board, just before they have very amicable fights (playing the game)," Lord Mayor Robert Doyle said.
Players will need to step back three places if they encounter - via a Chance card - a Fitzroy hipster ordering a "half-strength, decaf, soy mocha frappacino".
Hopefully, that won't be too hard for UK players to decipher after the first copies were bought by British expat Mark Taylor.
"One of them is to go home to England to be sent home to Manchester for my sister," Mr Taylor told AAP.
The game retails for $49.95.
