The former Liverpool forward was most recently criticised for a tattoo of a gun on his leg, which was a symbol to mark the death of his father at a young age but was misconstrued by the media and led to an uproar.
"You know, it's sad that I even have to say this, but I'm going to say it anyway," Sterling wrote in a column for The Players' Tribune.
"There's a perception in certain parts of the media that I love 'bling.' I love diamonds. I love to show off. I really don't understand where that comes from.
"Especially when I bought my mum a house, it was unbelievable what some people were writing. I think it's really sad that people do that. They hate what they don't even know."
In the lengthy article, Sterling outlines his struggles growing up, including cleaning hotel bathrooms with his mother at the age of six, and the sacrifices his family made to support his dream.
"If you grew up the same way I grew up, don't listen to what certain tabloids want to tell you," he added.
"They just want to steal your joy. They just want to pull you down. I'm telling you right now, England is still a place where a naughty boy who comes from nothing can live his dream."
Sterling is expected to feature in England's second group game against Panama on Sunday before Gareth Southgate's side face off against Belgium in the final group match.
(Reporting by Aditi Prakash in Bengaluru; Editing by Amlan Chakraborty)
