Medibank is making waves with a new ad featuring gay couples and a breastfeeding mother.
"Thx @medibank for recognising that family structures are diverse. Might teach the knuckle-grazing troglodytes over at @ACLobby a lesson," Michael Barnett tweeted.
"Did medibank really just have an ad with gays, lesbians, single parents, singles, babies breastfeeding and people in wheelchairs? Hell yeah," TJ said.
The private health insurer tweeted the ad which first aired on TV on Monday and asked "what is the normal Australian family?".
However some weren't happy about the show of diversity.
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"@Medibank the most common Australian Family is Dad, Mum and 1 or 2 kids, so under dictionary definition that would be the norm," Ian tweeted.
"@Medibank way to go isolating REAL family units, you know the ones that actually CREATE children, you sick depraved turds @nib4myfamily," an opponent to the ad tweeted.
Medibank Brand and Marketing General Manager Fiona Le Bocq told AAP that although the campaign wasn't designed to be controversial that they were happy to have started a conversation about diversity and inclusion.
"These values are important to us ... We welcome people with different life experiences."
