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Melania Trump tells kids to 'Be Best' in new campaign

US First Lady Melania Trump has launched her awareness campaign "Be Best", which focuses on three major issues facing children.

US first lady Melania Trump speaks in the Rose Garden of the White House May 7, 2018.
US first lady Melania Trump speaks in the Rose Garden of the White House May 7, 2018. Source: Getty

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By Riley Morgan


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Melania Trump has launched her first well-being program as the first lady which aims to teach children the importance of emotional, social and physical health.

The awareness campaign looks at equipping children with the tools to promote healthy living, to use social media in a positive manner and to combat opioid abuse - after learning about babies being born addicted to drugs.

"As a mother and a first lady, it concerns me that in today's fast-paced and ever-connected world, children can be less prepared to express or manage their emotions and often times turned to forms of destructive and addictive behaviour such as bullying, drug addiction or even suicide," Ms Trump said. 

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"I feel strongly as adults we can, and should, be best at educating our children about the importance of a healthy and balanced life.

"If we truly listen to what our kids have to say, whether it be their concerns or ideas, adults can provide them with the support and tools they need to grow up to be happy and productive," she added.

A first lady's initiatives can be enormously influential, as she can bring enormous attention to issues that otherwise may fade in the public eye. They are generally non-controversial.

Ms Trump's predecessor, Michelle Obama, focused on military families, healthy eating and exercise, girls' empowerment, and post-high school education.

Ms Trump announced in November 2016 she would make cyberbullying one of her top priorities if Donald Trump was elected president.

She spoke to governors at a White House luncheon earlier in the year where she encouraged "positive habits with social media and technology".

Just before the ceremony, White House Press Secretary Sarah Huckabee Sanders said it was "kind of ridiculous" to blame the president for cyberbullying, an issue that has been around for more than a decade.

Donald Trump has come under fire from critics over his use of social media - in particular, Twitter - during his time as president.

Mr Trump tweeted in July 2017 that: "The FAKE & FRAUDULENT NEWS MEDIA is working hard to convince Republicans and others I should not use social media - but remember, I won....the 2016 election with interviews, speeches and social media. I had to beat #FakeNews, and did. We will continue to WIN!"

- With Variety


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