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Melbourne pub funnels profits into charity

A Melbourne CBD bar is putting philanthropy ahead of profit in donating all of its earnings to not-for-profit organisations in the developing world.

20130522_NFP Pub_SBS_1189710931

2 min read

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Source: SBS


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Located in the heart of Melbourne's CBD is a bar that is putting charity ahead of profits.

Patrons also have the choice of where their money is going, according to their choice of food and drink.

"The concept is that the different beers, wines, cidars and margaritas dictate where the profits we earn, end up," said CEO Simon Griffiths.

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Seven causes have been chosen including the Room to Read program, which is developing literacy skills amongst young girls in Asia and Africa.

Purchasing a beer from Laos will send money to Digital Divide Data, which offers IT training to disadvantaged youth in Laos, Cambodia and Kenya.

"The easiest thing for anyone to do is to have a coffee after work, or go for a drink, or have something to eat," said Helen, a Shebeen employee. "It takes takes the thought out of doing something charitable."

The name comes from the illicit Shebeen bars that operated in South Africa during the apartheid and while this bar is legal, the interior and exterior design reflects the third world where drinks and food originate.

"We joke that there's an Afro-Asian-Mexican feel we have going on, so it's a non-descript environment," said Griffiths.

During the day Shebeen serves exotic coffees and teas and by night a vast array of beverages from Asia, Africa and South America.


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