As life becomes more technology focused, beauty brands and stylists are placing more emphasis on more nature-inspired hues.
Pantone, a global authority on colour, says "energising orange" - the colour of goldfish, salmon, orange woodland mushrooms, autumn leaves and apricots, oranges, mangos, peaches and carrots - is currently popular.
"A rich palette of rusty orange and copper tones, symbolising more hand-crafted styles of yesteryear, are wonderful in combination with wholesome reddish browns wood tones and tanned leather," says futurist Anne-Lise Kjaer, writing on behalf of Pantone.
Orange has standout appeal, she says, and brands that use orange span from fast food to transport, such as Fanta, Orange, EasyJet, Harley-Davidson and Nickelodeon.
Although usually associated with fast and fun brands, orange also makes appearances on luxury brands, such as Hermes, she says.
Pantone recently picked Radiant Orchid, a purple hue with pink and fuchsia undertones, as the 2014 colour of the year.
