NEW YORK April 15 Reuters - NBA teams will be able to sell advertising space on their jerseys starting from the 2017-18 season, the league said on Friday.
The NBA, which is the first major North American sports league to announce plans to put ads on jerseys, said a small patch will appear on the front left of the game jerseys as part of a three-year pilot program.
The NBA's 30 teams will be responsible for selling their own jersey sponsorships and the patches will measure approximately 6.35cm by 6.35cm, the league said in a statement.
"Jersey sponsorships provide deeper engagement with partners looking to build a unique association with our teams and the additional investment will help grow the game in exciting new ways," NBA Commissioner Adam Silver said.
