NBA's 76ers sign jersey sponsor

The NBA's Philadelphia 76ers will next season become the first team in US major league sports to have a sponsor appear on their playing jersey.

1 min read

Published 17 May 2016 7:42pm

Source: AAP

Share this with family and friends

The laughing stock of the NBA has become the first team in US major league sports to have a sponsor appear on their playing jersey.

The Philadelphia 76ers have teamed up with StubHub in a landmark deal which will see their jersey for the 2016-17 NBA season carry the ticketing agency's logo.

The 76ers franchise - which has former Australian Boomers head coach Brett Brown at the helm - has been one of the worst-performing across all of America's major sports in recent years, winning just 10 of 72 games in the past season.

Sign up now for daily news from Australia and around the world. You can also subscribe to Insight's weekly newsletter for in-depth features and first-person stories.