NBC says its Olympics U.S. ad sales set record for winter games

"We look forward to adding to this milestone as the drama of the Games unfolds over the next few weeks," said Dan Lovinger, executive vice president of advertising sales for NBC Sports Group, a unit of Comcast Corp.

1 min read

Published 9 February 2018 7:40am

Source: Reuters

Share this with family and friends

Live sporting events remain attractive to advertisers because they keep viewers tuned in during commercials rather than skipping them when they watch on demand.

NBC is producing more than 2,400 hours of coverage over 18 days from the games in Pyeongchang, South Korea. Olympic figure skating competition will be aired on Thursday night, and opening ceremonies will be shown on Friday.

News that makes sense

Your trusted source for staying up-to-date with the world around you. Get free daily news updates and analysis, straight to your inbox.

(Reporting by Lisa Richwine; Editing by Frances Kerry and Jonathan Oatis)

Get SBS News straight to your inbox

Sign up now for daily news from Australia and around the world. You can also subscribe to Insight's weekly newsletter for in-depth features and first-person stories.

NBC says its Olympics U.S. ad sales set record for winter games

"We look forward to adding to this milestone as the drama of the Games unfolds over the next few weeks," said Dan Lovinger, executive vice president of advertising sales for NBC Sports Group, a unit of Comcast Corp.

News that makes sense

Follow SBS News

Download our apps

Listen to our podcasts

Watch on SBS