The struggling Brooklyn Nets have fired head coach Lionel Hollins and re-assigned general manager Billy King within the organisation.
The Nets, who are second to last in the NBA's Eastern Conference this season with a 10-27 record, said on Sunday assistant coach Tony Brown would serve as interim head coach until a full-time replacement was found.
"After careful consideration, I've concluded it's time for a fresh start and a new vision for the direction of the team," owner Mikhail Prokhorov said in a statement.
"By making this decision now, it enables our organisation to use the rest of the season to diligently evaluate candidates with proven track records.
"It's clear from our current state of affairs that we need new leadership. With the right basketball management and coach in place, we are going to create a winning culture ... and give Brooklyn a team it can be proud of and enjoy watching."
The Nets are on a four-game losing streak and have lost nine in a row at their home venue, the Barclays Center, where attendance has been steadily dropping.
They had advanced to the postseason for three straight years since relocating from New Jersey for their 2012-13 campaign but this season they have been struggling.
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