The designer behind the simulation video games "Sim City" and "The Sims" wants people to tell stories visually on their mobile phones.
Will Wright has created a mobile app called Thred. The idea is to "explore and share visual ideas with friends" - through "threds" of images and links.
For some, this can mean a collection of internet jokes; for others, travel photos and articles.
If you give Thred permission, it will access your phone's photos and track your location so you can post a thread of the day's meals, or the snapshots of flowers you shot on a Sunday trip to the botanical gardens.
It's a bit like Instagram-deluxe. Instead of just one photo, Thred lets you share a bunch. Instead of just filters, you can add text, links and stickers to your pictures.
"I'm fascinated by how much this has become a part of my life," the 55-year-old Wright said.
Thred works on iPhones and iPads. There's no Android version yet.
