It is the ultimate statement of 21st century self expression - with the selfie so ubiquitous it's even recognised by the Oxford English Dictionary.
Now Australian retailer Kogan is giving the selfie taker a helping hand, with a new tool named after Facebook founder Mark Zuckerburg.
The $19 "Selfie Stick" is an extendable pole with an attachment for phone or camera, a foam handle to stop dropped phones, and even a mirror to check the hair and make-up before taking the shot.
And in a cheeky move, Kogan boss Ruslan Kogan sent one of the stick's to the man it was named after, in a bid to get him to post a first-ever selfie on the social media platform he created.
"I've done a bit of Facebook stalking, and was horrified to see that you haven't posted a Facebook selfie yourself," Mr Kogan wrote in an open letter.
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"We know that selfies would not exist if it weren't for your entrepreneurial achievements. So, we thought wed name the product after you."
Mr Kogan said if Mr Zuckerburg declined his offer, then he had a plan B.
"If Zuckerberg refuses to do it, Kogan will change the official name of the product to the Kardashian selfie stick," Mr Kogan said.
