Shares in BSkyB are up 0.8 per cent at 831.5 pence on Monday - well short of the 950 pence offer from News Corp that fund management company Fidelity is reportedly holding out for.
The British government last week said it would give News Corp the green light to buy the remaining 61 per cent of BSkyB it doesn't already own - on condition that it spin off its Sky news channel as an independent company.
The ruling, subject to industry consultation and potential legal challenges, has been criticised by other major media outlets for allowing Murdoch excessive control over British media.
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