Opera reaches out with emoji storylines

Emojis are being use to tell the story of well-known operas and ballets at London's Royal Opera House.

The Royal Opera House in London will use emojis to tell the story of well-known operas and ballets.

The performing arts venue will use its official Twitter account to post emoji-only messages, while giving away tickets to performances if Twitter followers correctly identify the opera or ballet depicted.

The opera house has partnered with Twitter on the scheme, and says it will post a new emoji opera or ballet message every 30 minutes throughout Monday.

The picture-based animations have grown to become one of the most prominent forms of modern digital communication, the "face with tears of joy" emoji was named the Oxford Dictionaries' word of the year in 2015.

The Royal Opera House said it hoped working with the social media giant would help it reach new audiences.

The venue's head of marketing communications, audiences and media, Jeremy Paul said: "We grab any opportunity to tell narratives and teaming up with Twitter means we do this at unprecedented scale.

"It's part of a strategy to pivot into dialogue-platforms like Twitter."

Twitter's UK managing director Dara Nasr said: "Every year we see emojis used billions of times on Twitter and this is such a fantastic and unique way for the Royal Opera House to both reach a new audience."


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Source: AAP


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