A padded, push-up bikini top, designed for girls as young as seven, has sparked new debate on where to draw the line when it comes to provocative marketing aimed at young girls.
The "Ashley Push Up" triangle bikinis are in the current spring line for Abercrombie Kids, a division of the company Abercrombie & Fitch.
Many parents say the swimsuit is too sexy for children.
And some experts say the clothing can even be dangerous.
"I just don't think that there's a reason for seven-year-old girls to be worrying about having their body look good in stuff. They should be playing", Alis Allis from Dislike the Tops said.
News that makes sense
Your trusted source for staying up-to-date with the world around you. Get free daily news updates and analysis, straight to your inbox.
Feminist and anti-pornography Activist Gail Dines agrees.
"It gets young girls to think about themselves in sexual ways before that's developmentally appropriate," she told CNN.
Abercrombie & Fitch released a statement saying it has removed the words "push-up" from the description of the top on its website. But the padded tops are still available.
