Photographer sues Nike over Jordan shot

Sportswear company Nike is being taken to court by a photographer who claims his 1984 shot of basketball superstar Michael Jordan has been unlawfully used.

Photographer sues Nike over Jordan shot

File image of the famous Nike Air Jordan logo in front of the Nike store in downtown Portland, Ore.

A photographer is accusing Nike of violating the copyright of his 1984 image of Michael Jordan soaring toward a basketball hoop by continuing to use the image to market shoes and clothes.

Jacobus Rentmeester filed suit against Nike on Thursday in the federal court in Portland, Oregon. He is seeking unspecified monetary damages.

Rentmeester shot the photo for Life magazine, and Nike later paid him $US150 ($A186) for temporary use of two transparencies.

According to the complaint, Nike produced a nearly identical photograph of Jordan and reproduced it on billboards.

When Rentmeester protested, the company paid him $US15,000 to use the image for two years.

The complaint says Nike has continued to reproduce the photo and used it to create the Jumpman logo.

Nike did not immediately respond to a request for comment.


Share

1 min read

Published

Updated



Share this with family and friends


Get SBS News daily and direct to your Inbox

Sign up now for the latest news from Australia and around the world direct to your inbox.

By subscribing, you agree to SBS’s terms of service and privacy policy including receiving email updates from SBS.

Download our apps
SBS News
SBS Audio
SBS On Demand

Listen to our podcasts
An overview of the day's top stories from SBS News
Interviews and feature reports from SBS News
Your daily ten minute finance and business news wrap with SBS Finance Editor Ricardo Gonçalves.
A daily five minute news wrap for English learners and people with disability
Get the latest with our News podcasts on your favourite podcast apps.

Watch on SBS
SBS World News

SBS World News

Take a global view with Australia's most comprehensive world news service
Watch the latest news videos from Australia and across the world