SKIP TO MAIN CONTENT

Political advertising going viral

You can’t miss it. It's everywhere you look, whatever you watch, it's going to get you sooner or later. It is of course, political advertising.

political_advertising_B_youtube_101108_1143906861

3 min read

Published

Updated

By Lachlan Guselli

Source: SBS


Skip to article content

Dominating everything, wherever you look, whatever you watch, it is going to get you sooner or later. It is of course, political advertising.

Maybe you can't get the Coalition's 'Stand up for real action' jingle out of your head, or perhaps the leather-bound books that sit behind Julia Gillard's 'Moving Forward' advertisement are screaming leadership to you, but whatever your political persuasion, political advertising will try to scream at us for another five days.

Here are some of the ways the political parties are trying to win your vote:

News that makes sense

Your trusted source for staying up-to-date with the world around you. Get free daily news updates and analysis, straight to your inbox.

By subscribing, you agree to SBS’s terms of service and privacy policy including receiving email updates from SBS.

Julia Gillard and Labor try to 'Move us forward' with a refined far less 'real Julia' voice. It is classic politics, it's like an old pair of jeans, but after the fifth time you have seen the ad in one television program... other descriptions come to mind.

Tony Abbott and Joe Hockey show us the 'Real action contract' of the Liberal Party. Certainly, some may conceive it as looking more like an advertisement for a family run carpet business promising low, low prices, but the message is clear, and we get to see the two heavyweights of the party in just 30 seconds.

The Labor party attempts to convince us that Tony Abbott is a bad, bad man.

The Liberal Party attribute Labor to a train wreck.

"Former Labor voters" say they will vote Greens this time in the senate.

While facts and figures are one way to influence voters, humour in the era of the viral video often gets the message across loud and clear.

The Liberal Party get gruesome with some lemons.

The Labor party do the 'Time Warp' in one of the more light hearted messages of this election

It's not always the big parties who saturate us with advertising, public interest and lobby groups have a say in their own way.

Lobby group GetUp! have taken on both parties so far this election. This ad about Tony Abbott is their most recent.

Julia Gillard is given the GetUp! treatment on climate change.

The CFMEU ridicule the Liberal party and mining executives over the Super tax.

The enduring memory of the Labor campaign has been one slogan, 'Moving forward'. While many have ridiculed the accent, and others disagree with what it stands for it has also given some a great chance to have some fun.

Triple J remix the Gillard message

Triple M radio release their own 'Moving forward remix'

Tony Abbott's budgie smugglers take centre stage in this ACTU ad.

With only days remaining in the campaign there's little we can do to avoid the advertising. However when it's all over and you stop hating those who don't agree with your point of view, won't you miss these 30 second messages? Nobody could blame you if you didn't.


Get SBS News straight to your inbox

Sign up now for daily news from Australia and around the world. You can also subscribe to Insight's weekly newsletter for in-depth features and first-person stories.

By subscribing, you agree to SBS’s terms of service and privacy policy including receiving email updates from SBS.

Follow SBS News

Download our apps

Listen to our podcasts

Get the latest with our News podcasts on your favourite podcast apps.

Watch on SBS

SBS World News

Take a global view with Australia's most comprehensive world news service

Stream now

Watch the latest news videos from Australia and across the world