Smartphones mean virtually everyone now carries a digital camera in their pocket, ready to capture life's minutiae at any moment.
The problem is that the photos are stuck in digital limbo.
You can store them in your phone but not in your wallet. You can put them on your Facebook wall but not your bedroom wall.
Enter the Instax Share SP-1 by Fujifilm - a portable battery-powered printer that takes your digital pictures and turns them into tangible instant photos, as if they'd just popped out of a polaroid camera.
In a way, they have.
The printer uses the same glossy, credit card-sized film as Fujifilm's popular Instax Mini instant cameras, on which an image develops before your eyes in about 15 seconds.
But the printer has a number of advantages over the cameras.
For one, you can print several identical copies of the one picture.
You can also edit before you print in countless ways - from black and white filters to customisable templates which include the date, time, weather, temperature and humidity.
It's all controlled via Fujifilm's dedicated Instax photo app, which is available as a free download on both iPhone and Android.
The app lets you take a photo or you can select them from your phone's memory or from your Facebook or Instagram account.
The printer will be available in Australia from April, but Fujifilm have not determined how much it will cost here.
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