The video for Gentleman, the long-awaited follow-up to the South Korean singer's global hit Gangnam Style, topped the 100 million mark in record time since it was posted on Saturday.
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The previous record was set by the video of Britain's Got Talent star Susan Boyle singing I Dreamed A Dream, which received 100 million hits in just over a week in 2009.
Psy's latest offering racked up around 20 million hits in the first 24 hours, smashing the previous record for first-day views of 8.0 million set by Canadian star Justin Bieber's Boyfriend video in May 2012.
Wearing his signature sunglasses, the video has Psy dancing at various locations in and around Seoul including a high-end clothing store, restaurant, swimming pool and a library.
The storyline features the singer teasing and playing practical jokes on women, such as pulling their chairs away as they are about to sit or untying a woman's bikini top at a swimming pool, before meeting his match.
It was the video of Gangnam Style, and in particular Psy's signature horse-riding dance, that pushed him to global stardom last year after it was posted on YouTube and turned into a viral sensation.
A satire on the luxury lifestyle of Seoul's upscale Gangnam district, it has become the most-watched YouTube video of all time, registering more than 1.5 billion views since it debuted last July.
Gentleman has also made the top 10 songs list on iTunes in many countries, including Australia, France, Canada and Britain. It's topped the chart in Finland, Sweden, Denmark and Greece.
Critical reactions to the song have been mixed, but the video - showing the quirky singer's signature self-mocking humour as well as the new hip-swivelling dance - has left many fans satisfied.
