"You can't judge reputation and vindication in terms of money," Bauer Media defence barrister Georgina Schoff QC told the Victorian Supreme Court on Thursday.
Wilson is seeking $A5.893 million in special damages - which would cover the loss of one film role - and general damages of $1.2 million, bringing total damages sought to an "extremely conservative" $7.093 million, her legal team says.
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However, Ms Schoff said the special damages claim was "extraordinarily large" and made on the "most tenuous of bases".
She said Wilson didn't take action for at least 12 months - a "telling" factor for the judge to take into account.
Bauer Media was last week found to have defamed Wilson in eight articles in May 2015.
The publisher of Woman's Day, Australian Women's Weekly, NW and OK magazine claimed the star was a serial liar about her real name, age and childhood to make it in Hollywood.
Hollywood agent and producer Peter Principato has testified Wilson was the hottest name around after her film Pitch Perfect 2 but her fame stopped and the only reason he could think of was the Bauer articles.
Rebel Wilson says any money she receives in damages from her defamation case will go to charity, scholarships or the Australian film industry.
