Relegated West Brom appoint Li as new club chairman

Li's elevation to the role is part of West Brom's plans to ensure a "closer working relationship" with their controlling shareholder, Chinese businessman Guochuan Lai, as they prepare for life in the second-tier Championship.

"In other changes to the club's senior administration, chief executive Mark Jenkins has stepped down from his temporary role as a director of Albion's parent company, West Bromwich Albion Holdings Ltd," West Brom said in a statement https://www.wba.co.uk/news/2018/may/club-statement-albion-confirm-new-chairman.

West Brom, who have been owned by Lai's Yunyi Guokai (Shanghai) Sports Development Ltd since 2016, sacked chairman John Williams and chief executive Martin Goodman after a string of poor results last season.

The club also parted company with managers Tony Pulis and Alan Pardew during a dismal campaign, and were relegated despite a marked improvement under caretaker boss Darren Moore towards the end of the season.

Moore was subsequently appointed as the new head coach last week.

(Reporting by Shrivathsa Sridhar in Bengaluru; Editing by John O'Brien)