Ronald McDonald keeping a low profile amid 'creepy clown' craze

McDonald's says it will be thoughtful in respect to Ronald McDonald's use in events in the wake of recent clown-related pranks across the US.

This photo released by McDonald's Corp. shows a Ronald McDonald in his trademark yellow jumpsuit. Source: AAP

McDonald's says Ronald McDonald is keeping a low profile with reports of creepy clown sightings on the rise.

McDonald's Corp. said on Tuesday it is being "thoughtful in respect to Ronald McDonald's participation in community events" as a result of the "current climate around clown sightings in communities".

The company did not provide any other details about how often its red-haired mascot makes appearances, and how that will change.

The burger chain's decision comes after a rash of pranks around the country that have involved eerie clown sightings.

The reports have forced police in some areas to respond.