SKIP TO MAIN CONTENT

Scarlett Johansson defends SodaStream deal

Scarlett Johansson says politics wasn't a thought when filmed an ad campaign for SodaStream, an Israeli firm criticised for operating out of the West Bank.

2 min read

Published

Updated

Source: AAP


Skip to article content

Scarlett Johansson says she stands behind filming an ad camapign for an Israeli company that's criticised for operating in the occupied West Bank.

The 29-year-old actress said in a statement released on Friday to The Huffington Post that she "never intended on being the face of any social or political movement, distinction, separation or stance" as part of her affiliation with SodaStream International Ltd.

The Israeli drink maker recently signed the Her and The Avengers actress as its first "global brand ambassador".

She is to appear in a television ad during the Super Bowl on February 2.

SodaStream has come under fire from pro-Palestinian activists for maintaining a large factory in an Israeli settlement in the West Bank, a territory captured by Israel in 1967 and claimed by the Palestinians.

News that makes sense

Your trusted source for staying up-to-date with the world around you. Get free daily news updates and analysis, straight to your inbox.

By subscribing, you agree to SBS’s terms of service and privacy policy including receiving email updates from SBS.

Oxfam International took issue with Johansson this week because the humanitarian group opposes "all trade" from Israeli settlements, claiming they are illegal and deny Palestinian rights.

Johansson has served as a global ambassador for Oxfam since 2005, raising funds and promoting awareness about global poverty.

"I remain a supporter of economic co-operation and social interaction between a democratic Israel and Palestine," said Johansson.

"SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbours working alongside each other, receiving equal pay, equal benefits and equal rights."

Johansson added that she stands behind the SodaStream product and is proud of her work with Oxfam.


Get SBS News straight to your inbox

Sign up now for daily news from Australia and around the world. You can also subscribe to Insight's weekly newsletter for in-depth features and first-person stories.

By subscribing, you agree to SBS’s terms of service and privacy policy including receiving email updates from SBS.

Follow SBS News

Download our apps

Listen to our podcasts

Get the latest with our News podcasts on your favourite podcast apps.

Watch on SBS

SBS World News

Take a global view with Australia's most comprehensive world news service

Stream now

Watch the latest news videos from Australia and across the world