Kerry Stokes' Seven West Media group has bought a major stake in a lifestyle website aimed at Australia's Baby Boomers.
Seven has bought a 33 per cent stake in Starts at 60, which the media group says is one of the fastest growing media brands in Australia.
Seven boss Tim Worner says the investment will help the website expand its content and launch new services.
"It is a great business in a growing, influential and affluent market and expands our connection with our audiences and delivers those audiences to our advertising partners," he said in a statement on Tuesday.
The Brisbane-based website, which was founded in 2013 and has 275,000 subscribers, features a news service, book reviews, recipes as well as tips on retirement living, finance and health issues.
