Some 400 people in Wales have stripped naked and plunged into the sea in an attempt to break the world record for the biggest ever skinny dip.
The swimmers came from all over the UK to brave the chill waters of the Gower Peninsula in Wales early on Sunday.
The existing record is believed to stand at 250 naked bathers in one location and organisers of this event plan to submit it to adjudicators at Guinness World Records in a bid to steal the title.
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Alison Powell, an online publishing editor who came up with the idea as a way of raising money for the Marie Curie Cancer Care charity and the National Trust, said it had gone "brilliantly".
She said: "It was amazing. It's such a beautiful beach."
To break the record, the bathers had to wade into the water until it was up to their waists and stay there, shivering, for 10 minutes.
Rhossili beach was chosen as the site for the swim because it is long and reasonably hidden - sparing the blushes of the skinny dippers and any passers-by.
One of the swimmers, Stephen Clarke, described the experience as unforgettable.
Writing on the event's Facebook page afterwards, he said: "Just back home and still grinning. What a awesome sight. It really is something that I will never forget.
"I spoke to lots people who were so ecstatic at taking part. As others have said, I can't wait till next year."
Another triumphant skinny dipper, John Gwalter, wrote: "We did it!!! Looks like there were about 400 of us so the record is well broken."
