It's an adult-only fair that promises to cater for every fantasy, but South Africa's annual "sexpo" drew an unusual exhibitor this year - the Salvation Army.
Tucked between sex-toy stands and skimpily dressed hostesses, the Christian group famed for its charity work said it was there on a mission to raise awareness about sex trafficking.
"We are not here to judge anybody, that's not our job as Christians," said spokeswoman Major Carin Holmes.
"We want to make people aware that there could be danger to this trade."
Holmes said they were encouraged by the reception they received from visitors to the Johannesburg expo, adding that more than 500 people signed their petition opposing the traffic of women into the sex trade.
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"This is a great platform to spread our message. People need to know that sex is not always sexy."
The church group's cubicle featured posters of naked girls with bruises on their bodies.
The Sexpo sexuality and lifestyle show, currently in its sixth year, draws several thousand visitors a year, and includes pole dancing and adult puppet shows.
But it was the penile artist Pricasso who appeared to attract the largest crowds on Friday.
The middle-aged artist, only clad in a pink high hat and a matching bow tie, used his penis as a paint brush to conjure up impeccable portraits before an appreciative but gobsmacked audience.
