Starbucks says it will start letting customers across the US place orders ahead of time on their smartphones by next year.
The Seattle-based chain said on Thursday it will introduce the option in Portland, Oregon, later this year before the national rollout in 2015.
The company has been working on improving the speed of its service, which can be slowed down when customers order more complicated drinks or food items that have to be warmed up.
The "pay ahead" option is intended to help win over customers who might otherwise be discouraged by the lines and waits at Starbucks, particularly during the morning rush.
Starbucks is also making a big push to convince more people to download its mobile payment app, which helps the company build customer loyalty. That's in part because customers earn reward stars for each purchase, which can be cashed in for free drinks or food. Already, Starbucks says 15 per cent of its purchases are made with mobile devices.
News that makes sense
Your trusted source for staying up-to-date with the world around you. Get free daily news updates and analysis, straight to your inbox.
Other chains including McDonald's and Taco Bell have been scrambling to roll out mobile payment apps; Dunkin' Donuts rolled out its payment app in 2012 and has been pushing to get customers to download it.
To drive traffic to its cafes this holiday season, Starbucks also says 10 people who pay with its mobile app or a Starbucks card will be selected to win "Starbucks for Life", which is a food or drink item every day for 30 years.
