The Victorian Government is making moves towards rolling out a confronting road safety-style campaign next summer in the wake of several drownings.
Emergency Services Minister Lisa Neville has flagged the need to take a second look at using a Transport Accident Commission-style campaign to make people think before they swim.
"Do we need to be tougher around that like the TAC ads and we will be looking into that leading into next summer," she said on 3AW radio on Friday.
"Because we are Australians and we so love our beaches and water we probably think we are better in the water than we are.
"We just need to realise that swimming can be dangerous and conditions can change very quickly."
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Ms Neville said it was vital a person understood their limitations and the conditions and to only swim on patrolled beaches and always between the flags, Ms Neville added.
The TAC campaigns use confronting images of trauma, injury and real-life experiences to ram home the message to road users to take care, or potentially suffer the same fate.
The move comes after seven people drowned in Victoria since Christmas Eve with 17 others saved from the same fate.
