Telstra and Vita Group extend store pact

Vita Group and Telstra have extended a deal that gives Vita Group the right to run Telstra-branded stores and business centres.

Vita Group has extended its deal with Telstra to operate the firm's 100+ stores (AAP)

Vita Group has extended its deal to run Telstra-branded stores by another year.

The extension announced on Wednesday gives ASX-listed Vita Group rights to operate the retail sites through June 30, 2024.

"This extension demonstrates confidence in the long-standing partnership between Vita and Telstra, as well as Vita's ability to consistently execute strongly in market," Vita Group said.

Vita Group runs 105 Telestra-branded stores and 23 Telstra business centres, according to its latest annual report.

At 1119 AEDT, Vita Group shares were up 1.87 per cent at $1.09.

Telstra shares were down 1.14 per cent, at $3.03.