SKIP TO MAIN CONTENT

Ten's market share hits three year high

Industry figures show Ten continues to gain market share in a commercial TV market where ad revenue continues to slide.

A Network Ten sign outside its Sydney headquarters
Ten Network continues to gain market share, but still remains third in the commercial TV market. (AAP)

2 min read

Published

Updated

Source: AAP


Skip to article content

Ten Network continues to gain market share from its rivals, though still remains a distant third in the commercial TV market.

TV advertising revenue also continues to decline, particularly in regional areas.

Ten attracted 23.2 per cent of capital city TV ad revenue in the second half of 2015, up from its market share of 21.9 per cent from January to June, according to figures from Free TV Australia.

It is the strongest market share held by Ten since June 2012, the network said.

Seven's market share slipped in the six months to December but it remains the market leader with a 38.5 per cent share, just ahead of Nine's 38.2 per cent.

News that makes sense

Your trusted source for staying up-to-date with the world around you. Get free daily news updates and analysis, straight to your inbox.

By subscribing, you agree to SBS’s terms of service and privacy policy including receiving email updates from SBS.

"Our revenue performance in the December 2015 half reflects the strong audience and revenue growth and momentum Ten achieved last year," Ten chief executive Paul Anderson said.

He said the network's recently acquired Foxtel advertising agency Multi-Channel Network was delivering strong results.

The recent ratings success of its Big Bash cricket coverage, and upcoming return of sci-fi drama The X-Files, will continue Ten's momentum, Mr Anderson added.

Ten shares closed down 5.5 cents, or 4.21 per cent, at $1.25.

Free TV's figures show overall metropolitan TV ad revenue dropped 0.36 per cent from a year ago to $1.55 billion, while regional ad revenue slumped 6.6 per cent to $423 million.


Get SBS News straight to your inbox

Sign up now for daily news from Australia and around the world. You can also subscribe to Insight's weekly newsletter for in-depth features and first-person stories.

By subscribing, you agree to SBS’s terms of service and privacy policy including receiving email updates from SBS.

Follow SBS News

Download our apps

Listen to our podcasts

Get the latest with our News podcasts on your favourite podcast apps.

Watch on SBS

SBS World News

Take a global view with Australia's most comprehensive world news service

Stream now

Watch the latest news videos from Australia and across the world