What took up 22 hours and 13 minutes per month? Internet use for the average Brit last year, according to new figures.
In 2007, nine per cent of that time was spent on social networks, while the figure shot up to 23 per cent last year.
Time spent on email has increased from six per cent to seven per cent over the same period, while watching and reading the news, checking out recipes, taking part in online auctions and playing games has also increased.
But someone has to pay for all that free content: Alex Burmaster of the UK Online Measurement Company told the BBC that advertisers are increasingly following us online.
"Part of the future of the internet rests on its buyabality as a mass form of advertising medium, and advertisers want to know exactly how many people are online and how much time they are spending."
