Harry Kewell is the latest high-profile athlete to drop his daks, as the Socceroos and Galatasaray star launches his underwear range.
He joins the likes of Pat Rafter, Michael Clarke and Brett Lee in the sartorial venture.
Fans flocked to department store Myer in Melbourne's city centre this afternoon for the official launch of Kewell's underwear range.
The Socceroo launched the line for menswear label Politix, who he signed on with last year.
Kewell's groin is already the subject of much discussion, with the footballer's World Cup performance in doubt due to a groin injury.
The Socceroos medical team have given Kewell the all-clear to play in South Africa next month, saying they are confident he can perform despite the injury.
Australia's World Cup bid starts on June 13, with the Socceroos taking on Germany.
