Tourism Australia's boss John O'Sullivan has quit after five years in charge of promoting the nation to the world.
Mr O'Sullivan will leave to become the chief executive and executive director of the ASX-listed company Experience Co, keeping him in tourism.
"It's with mixed emotions that I now move on, but I feel I'm leaving the organisation in a really good position," he said in a statement on Monday.
"Australian tourism is performing well, with international arrivals and spending both at record levels. We've reshaped our marketing narrative."
Tourism Australia's regional general manager Phillipa Harrison will be interim managing director until a permanent replacement is found.
