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Twitter shares up on Bloomberg deal news

Reports of a deal between Twitter and Bloomberg have seen the shares of the social media platform surge.

Twitter Inc's shares rose six per cent after a report that the company is partnering with Bloomberg LP for streaming news, marking the stock's third straight day of gains following strong results last week.

Twitter and Bloomberg Media will create a service that will stream news produced solely for Twitter, the Wall Street Journal reported.

"(The share movement) is solely because of the Bloomberg partnership. There will be exclusive content streaming on Twitter, and that's innovative. The market appears to like that," said Wedbush Securities analyst Michael Pachter.

Twitter reported its strongest user growth in over a year last week. Chief Executive Jack Dorsey cited technical changes to Twitter's timeline as one of the reasons for the growth.

The microblogging service's user growth had stalled in the past few quarters, prompting the company to take steps to attract subscribers and advertisers alike.

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Twitter received a setback last month when it lost a deal to live stream NFL games this year to Amazon.com Inc.

Twitter and Bloomberg were not immediately available for comment.


1 min read

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Source: AAP



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