Vitamin maker unveils premium store plans

Nature's Care, one of Australia's largest vitamins makers, wants to open premium bricks and mortar stores to sell its products directly to customers.

Vitamins maker Nature's Care plans to open high-end retail stores across Australia's capital cities, starting with Sydney.

The company, founded by Jina Wu in 1990 after she decided to make her own garlic remedy to cure her father of a persistent cough, is one of Australia's largest supplement and skin care product makers.

It has a factory in Belrose, Sydney and employs more than 300 staff, and mainly sells its products through pharmacies.

The company announced on Wednesday plans to open its first premium store in Sydney by December.

Nature's Care general manager Steven Collett said the group's products were experiencing strong market growth in Australia and Asia, led by its popular Healthy Care range.

"The strength of demand for our products in the region has kept us running at full production capacity all of 2016, and our continued confidence in the market here and abroad has enabled us to take this step forward in Nature's Care's evolution," he said in a statement.

Jack Wu, the founder's husband and director of Nature's Care, said a high street presence will help grow the brand.

"Nature's Care holds the unique position of fully owning the manufacturing process across all products, ensuring the highest levels of quality control," he said.

The company's products include Vitamore supplements, Mei Mei Organic, Paw Paw Baby and Leimei and Fairy skin care brands and are sold across Australia, USA, Canada, China, Taiwan, Japan, Korea and Thailand.


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Source: AAP



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