YouTube says viewers may soon get the option of paid subscriptions for ad-free access.
A streaming music service is another facility the popular online video-sharing site is considering offering, YouTube chief Susan Wojcicki says.
"YouTube right now is ad-supported, which is really great in the sense that it has enabled us to scale to a billion users; anyone can access the content," Wojcicki says in an online video clip of her appearance on Monday at a technology conference in California.
"But there are going to be cases where people will say, 'I don't want to see the ads,' or, 'I want to have a different experience.'"
Wojcicki also confirmed rumours YouTube is working on a streaming music and video service that could compete with the likes of Pandora and Spotify.
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She provided few details but said she was optimistic the music service would debut soon.
"We are thinking about how to give users options," Wojcicki said.
