Luxury brand Burberry has removed a hoodie from its most recent collection, after many criticised the fashion house for the insensitive design.
Model Liz Kennedy, who took part in Sunday's catwalk show, wrote that she was particularly affected by the item because of "an experience with suicide in my family".
"Suicide is not fashion. It is not glamorous nor edgy," the model wrote on Instagram, adding that "it is beyond me how you could let a look resembling a noose hanging from a neck out on the runway".
Burberry's chief executive Marco Gobbetti said in a statement that he had called Kennedy to apologise.
"I am so deeply sorry for the distress that has been caused as a result of one of the pieces in my show on Sunday," chief creative officer Riccardo Tisci said.
Marco Gobbetti, the brand’s CEO, said in a statement that Burberry is “deeply sorry for the distress” the shirt has caused. Source: AP
"While the design was inspired by a nautical theme, I realise that it was insensitive," he wrote.
"It does not reflect my values nor Burberry's and we have removed it from the collection".
Readers seeking support and information about suicide prevention can contact Lifeline on 13 11 14, Suicide Call Back Service on 1300 659 467 and Kids Helpline on 1800 55 1800 (up to age 25). More information about mental health is available at Beyond Blue.
