YouTube is being called on to ban one of its high profile users after he uploaded a video of an apparent suicide victim.
US YouTube star Logan Paul is facing calls from angry parents and celebrities to be banned from the platform after posting a video featuring the body of an apparent suicide victim.
The clip uploaded by Paul, which had millions of views on YouTube before it was taken down, showed the vlogger and his friends discovering a dead body in Japan's Aokigahara Forest - which is known to be a frequent site of suicides.
Writing on Twitter, Paul, who has 15 million YouTube subscribers and is very popular with child viewers who like his stunts involving bizarre scenarios, said his intention was to "raise awareness for suicide and suicide prevention".
"This is a first for me. I've never faced criticism like this before, because I've never made a mistake like this before. I'm surrounded by good people and believe I make good decisions, but I'm still a human being. I can be wrong."
The 22-year-old from Ohio, who is the older brother of former Disney star Jake Paul, added he "didn't do it for views" saying: "I did it because I thought I could make a positive ripple on the internet, not cause a monsoon of negativity. That's never the intention.
On Wednesday, Paul posted an apology via Twitter that received more than 1.5 million views as he asked his devoted fans not to defend him as he had made a mistake.
"For my fans who are defending my actions, please don't," he said.
"They do not deserve to be defended. The goal with my content is always to entertain, to push the boundaries and to be all-inclusive. In the world I live in I share almost everything I do, the intent is never to be heartless, cruel or malicious.
"I made a huge mistake, I don't expect to be forgiven. I am just here to apologise."
Online commenters described the video as "sickening", with many saying they would no longer allow their children to watch Paul's videos.
Some called for Paul to be removed from the platform.
A number of celebrities responded on Twitter, with Game of Thrones actress Sophie Turner writing: "@LoganPaul You're an idiot. You're not raising awareness. You're mocking. I can't believe how self-praising your 'apology' is. You don't deserve the success (views) you have. I pray to God you never have to experience anything like that man did."
Breaking Bad actor Aaron Paul, who is of no relation to Logan, also expressed his anger: "How dare you! You disgust me. I can't believe that so many young people look up to you. So sad. Hopefully this latest video woke them up. You are pure trash. Plain and simple. Suicide is not a joke. Go rot in hell."
Readers seeking support and information about suicide prevention can contact Lifeline on 13 11 14 or the Suicide Call Back Service 1300 659 467.